Interesting article by Corey Bradshaw about Google Impact Factors and ecology http://conservationbytes.com/2013/11/18/hate-journal-impact-factors-try-google-rankings-instead/. Ecology letters, as you would expect, rates highest (83) but Biological Conservation (58) and Conservation Biology (57) rate 2nd/3rd respectively. This is interesting as traditional IF rates these particular journals much lower (~4.3). Even more interesting is that PLoS One has more impact than Ecology Letters with and Google IF of 131. This isn’t surprising as it’s an open access journal as more people can access PloS articles so are therefore more likely to cite them. It is however another good reason to publish in journals that make science free to the world audience.